Privacy policy
PRIVACY POLICY
Last updated: 17 August 2026
PawLift operates this online store and website, including the information, content, features, tools, products and services made available through it (the “Services”).
Our store is powered by Shopify, which provides the ecommerce platform that allows us to offer our products and Services to you.
This Privacy Policy explains how PawLift collects, uses, stores and discloses your personal information when you visit our website, place an order, communicate with us or otherwise interact with our Services.
If you have any questions about this Privacy Policy or your personal information, you can contact us at:
support@pawlift.uk
1. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with our Services, we may collect or process the following categories of personal information:
• Contact information, including your name, email address, phone number, billing address and shipping address.
• Order and transaction information, including products purchased, order history, returns, refunds and transaction details.
• Payment-related information required to complete your transaction. Payment information may be processed by Shopify and our authorised payment providers.
• Account information, if you choose to create a customer account.
• Customer support information, including messages, emails and other communications you send to us.
• Device and technical information, including your IP address, browser type, device information and other technical identifiers.
• Website usage information, including how you interact with and navigate our website.
• Marketing preferences, including whether you have agreed to receive promotional communications from us.
2. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
• Directly from you when you place an order, create an account, contact us or provide information through our website.
• Automatically when you visit or use our website, including through cookies and similar technologies.
• From Shopify and service providers that help us operate our business.
• From payment providers, fulfilment partners, delivery providers, advertising platforms and other business partners where appropriate.
3. HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information to:
• Process and fulfil your orders.
• Process payments and transactions.
• Arrange shipping and delivery.
• Manage returns, refunds and cancellations.
• Provide customer service.
• Communicate with you regarding your orders.
• Maintain and improve our website and Services.
• Detect and prevent fraud, misuse or security threats.
• Comply with legal and regulatory obligations.
• Send marketing communications where permitted by law and according to your preferences.
• Measure and improve advertising and marketing performance.
4. LEGAL BASES FOR PROCESSING
Where UK data protection law applies, we process personal information based on one or more of the following legal bases:
Contract
We process information where necessary to perform our contract with you, including processing orders, payments, deliveries, returns and customer service requests.
Legal obligations
We may process information where necessary to comply with legal, tax, accounting, consumer protection or regulatory obligations.
Legitimate interests
We may process information where necessary for our legitimate business interests, such as preventing fraud, improving our Services, maintaining website security and understanding how customers use our store, provided those interests do not override your rights and freedoms.
Consent
Where required, we rely on your consent for certain activities, including some types of marketing, advertising or non-essential cookies.
You may withdraw your consent at any time where processing is based on consent.
5. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies and similar technologies to operate our website, remember preferences, understand website usage, improve performance and, where permitted, provide personalised advertising.
Where required by applicable law, non-essential cookies will not be used until appropriate consent has been obtained.
You may be able to manage your cookie preferences through the cookie settings available on our website.
6. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information where reasonably necessary to operate our business, including to:
• Shopify, which hosts and supports our ecommerce store.
• Payment processors and financial service providers.
• Order fulfilment and shipping providers.
• IT, hosting and cloud service providers.
• Customer support service providers.
• Analytics and advertising partners where permitted.
• Professional advisers, regulators, courts or government authorities where required by law.
• A purchaser, successor or other relevant party in connection with a merger, acquisition, restructuring or sale of our business or assets.
We only disclose personal information where reasonably necessary for legitimate business or legal purposes.
7. RELATIONSHIP WITH SHOPIFY
Our store is hosted by Shopify.
Shopify processes personal information relating to your access to and use of our store in order to provide and improve its services.
Information you provide through our store may therefore be processed by Shopify and its service providers.
You can learn more about how Shopify handles personal information by reviewing Shopify’s Consumer Privacy Policy and Privacy Portal.
8. MARKETING AND ADVERTISING
Where permitted by law, we may use your personal information to send you information about our products, offers or promotions.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.
Even if you unsubscribe from marketing communications, we may still send you transactional or service-related communications, such as order confirmations, delivery updates or important information about your purchase.
9. INTERNATIONAL DATA TRANSFERS
Our business, Shopify and some of our service providers may process or store personal information outside the United Kingdom.
Where UK data protection law applies and personal information is transferred internationally, appropriate safeguards will be used where required by law, such as recognised adequacy regulations or appropriate contractual safeguards.
10. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The length of time we retain information may depend on factors such as:
• The duration of our relationship with you.
• Whether the information is required to fulfil an order.
• Legal and regulatory requirements.
• Tax and accounting obligations.
• Fraud prevention and security requirements.
• The need to resolve disputes or enforce agreements.
When personal information is no longer reasonably required, it may be deleted or anonymised in accordance with applicable requirements.
11. SECURITY
We take reasonable organisational and technical measures to protect personal information.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
You should avoid sending highly sensitive information through unsecured communication channels.
12. CHILDREN
Our Services are not intended for children.
We do not knowingly collect personal information from children who are below the applicable age of legal capacity or consent.
If you believe that a child has provided us with personal information improperly, please contact us at support@pawlift.uk.
13. YOUR PRIVACY RIGHTS
Depending on where you live and the laws that apply, you may have rights concerning your personal information.
For UK residents, these may include the right to:
• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information in certain circumstances.
• Request restriction of processing in certain circumstances.
• Object to certain processing.
• Request portability of certain personal information.
• Withdraw consent where processing is based on consent.
• Object to certain direct marketing activities.
These rights are subject to applicable legal exceptions and limitations.
14. EXERCISING YOUR RIGHTS
To submit a privacy request, contact:
support@pawlift.uk
Please describe your request clearly.
We may need to verify your identity before completing certain requests.
We will respond within the timeframe required by applicable law.
15. COMPLAINTS
If you have concerns about how PawLift handles your personal information, please contact us first at:
support@pawlift.uk
Depending on where you live, you may also have the right to lodge a complaint with the relevant data protection authority.
16. THIRD-PARTY WEBSITES
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy, security or content practices of websites that we do not control.
We recommend reviewing the privacy policies of third-party websites before providing personal information to them.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, legal requirements or other operational reasons.
When changes are made, the updated version will be published on this page and the “Last updated” date will be revised.
18. CONTACT
For questions about this Privacy Policy, our privacy practices or your personal information, contact:
PawLift
Email:
support@pawlift.uk